Desert Sage Operations partnered with Busy Bee Farm Sourdough of Florence, Arizona, to deliver a 60-day brand and digital marketing transformation that captured the heart of their homestead bakery. This immersive collaboration brought clarity, consistency, and visibility to their growing sourdough business—rooted in simplicity, tradition, and community.
Key Services Provided:
60-Day Social Media Content Package: Strategic content calendar creation, complete with custom graphics, captions, reels, and stories to highlight the brand’s personality, sourdough offerings, and homestead lifestyle. This initiative doubled their social media following in just two months.
Branding Strategy: A refined brand voice and visual identity were developed to reflect Busy Bee’s values: homemade quality, local roots, and honest food made with care.
Bakesy Website Revamp: Their existing Bakesy platform was redesigned for a cleaner, more intuitive user experience. Updates included clear product organization, accessible ordering options, and visuals that matched the new branding tone.
Menu Development: Streamlined and organized their product offerings into a cohesive, seasonal-friendly menu for both individual and wholesale clients.
Wholesale Marketing: Created custom pitch materials and social proof content to support Busy Bee’s entrance into local wholesale partnerships, increasing their exposure and revenue streams.
Porch Stand Launch: Advised and supported the successful launch of their on-site porch stand, turning their homestead into a local go-to for fresh bread pick-ups and community connection.
